Motorcycle Sales Associate/Fit Specialist

Vancouver, WA

Summary Description

Focus on the in-store customer experience; follow up with dealership customers & presentation of Harley-Davidson motorcycles. The sale of Harley-Davidson motorcycles to dealership customers appropriate to their preferences and needs by applying the Lemco Sale Process (steps 1-4), working in concert with assigned teams and an Assistant Sales Manager (ASM).

Duties and Responsibilities

  • Welcome guests into the dealership.
  • Narrow down the selection of Harley's to find which ones fit the customers’ needs.
  • Follow up phone calls to customers.
  • Selling the fun and excitement of Harley-Davidson to customers.
  • Responsible for making sure that every person encountered on the sales floor is entered into the Traffic Log.
  • Aggressively but politely following up on all prospective customers.
  • Meet and exceeding contact goals as assigned by the Sales Manager.
  • Follow all procedures to complete all paperwork accurately and in a timely manner.
  • Maintain the showroom and display of motorcycles in a manner appealing to customers.
  • Remain alert and on the floor, at all times.
  • Greet customers immediately, in a courteous and friendly manner.
  • Handle telephone transactions quickly and courteously.
  • Ensure that customers are properly qualified for needs and wants.
  • Practice an effective selling methodology so that all customers receive consistent treatment when doing business (steps 1 through 4 of the Lemco sales process).
  • Make introductions to other departments to ensure cross selling of Parts and Accessories, Financing, Insurance Products and Services, Warranties and Service Plans.
  • Follow policies regarding road tests, pre-delivery inspections, and vehicle deliveries.
  • Handle customer complaints according to dealership policy, showing empathy and a positive attitude, and demonstrate our commitment to “make things right”, as specifically directed by the ASM and or sales manager.
  • Attend training sessions as requested by the Sales Manager.
  • Perform other related duties as assigned or requested.

Supervisory Responsibilities

  • None

Qualifications & Job Requirements

  • Knowledge and experience with sales of Harley-Davidson motorcycles and other products sold by the dealership, or the demonstrated ability to quickly learn them.
  • Applicable experience in big ticket retails sales strongly preferred.
  • Passion for the motorcycling lifestyle and riding community.
  • Must have ability to relate with broad customer base.
  • Excellent verbal and written communication skills.
  • Ability to present oneself as well as the company in a professional manner. 
  • Knowledge of applicable laws/policies/principles/etc. 
  • Proficient in the use of a personal computer and corresponding programs. 
  • Attention to detail. 
  • Interpersonal skills and customer service skills required.
  • Approachable, likeable, and enthusiastic personality.
  • Ability to get along with broad customer base.
  • High energy level needed.
  • Be self-motivated, positive, driven and helpful.
  • Ability to handle confidential information responsibly.
  • Great customer service, excellent personal communication, and demonstrated closing skills.
  • Ability to work a flexible schedule including weekends, Holidays, and evenings.
  • Must be able to work effectively with all areas of the dealership to maximize both the buying experience of the customer and the profitability of the dealership.
  • Experience with CRM and/or computerized inventory systems, or the ability to quickly learn.
  • Ability to handle confidential information responsibility required.
  • High school diploma preferred.
  • Valid driver’s license and motorcycle endorsement.

Physical Demands

  • Requires the use of both hands.
  • Frequently required to bend, stoop, crouch, reach, handle tools and lift 40lbs of material.
  • Requires standing and/or walking for extended periods of time.
  • Requires the ability to balance and push a 600+lb motorcycle.

Working Conditions

  • The noise level in the work environment is usually loud.
  • Potential exposure to battery acid, gasoline, chemical cleaning materials or other toxic materials commonly found in a motor vehicle service department.
  • Occasionally exposed to exhaust fumes or other airborne particles.
  • Frequently works near moving mechanical parts.